English Language Promotions Group
The English Language Promotions Group (ELPG) came into being in the summer of 2008. It was formerly known as the SPG (Strategic Promotions Group), which was set up in August 2005 to work towards a more co-ordinated approach to the promotion of the English language among the members of the group - the British Council, English UK, UK Trade & Investment and VisitBritain.
When the group first met they decided to put their vision for 'joined up promotion' to the test and jointly organised a fair in Cancun in March 2007 aimed at agents in the Latin American region. Following on from the success of this model the Hong Kong Fair for the Asia Pacific region was held in February 2008 and two further fairs in 2009 - in the UAE in April and in Brazil in October. They have now become a regular and much anticipated highlight of our marketing calendar.
The success and popularity of these events is based on their small size and friendly, relaxed atmosphere – they give educators and agents a better chance to get to know each other and develop productive partnerships than the larger, commercial workshops.
Testimonials
‘The atmosphere and friendliness was a highlight during this Fair, much better than others I have been to.’
‘A great event. I really like this type of boutique fair. I met one agent five times during the event and we had the chance to get to know each other. You don’t manage that at a big fair.’
‘It was one of the friendliest and most relaxed workshops I’ve ever taken part in…!’
‘It’s the best fair I’ve ever been to…a great opportunity to cooperate with UK organisations.’
Forthcoming fairs
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The Hanoi Fair Working for the Asia Pacific / Tuesday 16 - Friday 19 November / InterContinental Hanoi Westlake
For more information on these fairs:
Educators
Our overseas fairs are open to English UK members only. If you are an English UK member, please click here for more information about these fairs. If you are not an English UK member, please click here for details of how to join the association.
Agents and Educational Consultants
For details of how to register for these fairs, please click here.
Reviews of previous overseas fairs
Other ELPG activities
The group also share information and work together in a number of other important areas, for example, the ELT Marketing Conference, British Council agent training schemes, the Let Your English Grow campaign, the promotion of the accreditation scheme and opportunities for promotion of specific course types.
The English Language Promotions Group:
