ELT Marketing Conference
The 2010 ELT Marketing Conference took place on Thursday 21st January at the Westminster Conference Centre in London.
The ELT Marketing Conference is an important annual event that provides a valuable forum for ELT professionals who are involved in the marketing of English languages courses to international students. The event is organised by the English Language Promotions Group (ELPG).
The 2010 programme included an opening plenary from Will Kinsman and a closing plenary by Derek Williams, the author of the customer service book, 'WOW! That's What I Call Service'. There were also elective sessions on a broad range of marketing topics delivered by industry experts, listed below.
A selection of the presentations from this event are available to download by clicking on the links next to the session titles:
- Will Kinsman - 'I'm a Customer, Get Me Out of Here' click here to download
- Chris Price - 'Marketing in the Digital Age' click here to download
- Martin Bojam - 'Branding' click here to download
- Adrian Liley - 'Vietnam'
- I-Graduate - 'The Student Experience' click here to download
- Paul Mason - 'Translate your Website and Win More Business' click here to download presentation click here to download handout
- ELPG Forum Discussion - 'Maximising Exhibitions'
- Richard Day & Jodie Gray - 'What Agents Really Want' click here to download
- Sue Froggatt - 'Market Research' click here to download
- Eoin Geraghty - 'Trends in the Summer Market' click here to download
- Adrian Liley - 'Thailand'
- Michael Carrier - 'BC Support with Promotions' click here to download
- Dee Roach - 'Current Trends in Education'
- Derek Williams - 'The Best Customer Service Doesn't Have to be American' click here to download
The English Language Promotions Group
The ELPG (English Language Promotions Group) came into being in 2008. It was formerly known as the SPG (Strategic Promotions Group), which was set up in August 2005 to work towards a more co-ordinated approach to the promotion of the UK's ELT sector by the members of the group: the British Council, English UK, UK Trade & Investment and VisitBritain.
The event is supported by Cambridge ESOL:
