As a result of the floods, The Tourism Industry Emergency Response (TIER) Group recently conducted a meeting regarding aid for rural tourism recovery; please see below for more information.

At a recent TIER Group meeting, the Secretary of State, James Purnell, informed members that VisitBritain has been granted an additional £1m to aid rural tourism recovery in the wake of this year’s floods and FMD outbreak. VisitBritain will be using half this additional funding immediately to boost existing marketing campaigns including “Rural Escapes”, “Family Fun” and “Britain’s Favourite View”. The marketing will include £250k spent on TV and print advertising, £150k on online promotions and the development of syndicated radio interviews.

The other half of the funding will be used to leverage funding from partners such as the RDAs, National Trust and Hoseasons to develop campaigns for the Autumn period. (If members centres would like to be involved, please contact the EnjoyEngland team at Visit Britain).
 

This entry was posted on Friday, August 31st, 2007 at 1:16 pm within Industry news Channel(s).
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