English UK Professional Services Training Days December 2006
The popular suite of marketing training days is back, and this year we’ve added ‘E-newsletter marketing’ for those wishing to use or are already using email marketing.
Strategic ELT Marketing Planning
Thursday, 30th November; Buckingham Gate
This seminar looks at strategies and tactics for a pro-active approach to marketing an ELT organisation and maximising cost-effectiveness.
ELT Promotion Planning
Friday, 1st December; Buckingham Gate
This is a “hands-on” workshop dealing with the promotion planning process and giving practical tips on getting the best results from limited budgets.
Working with Agents and Representatives
Monday, 4th December; Buckingham Gate
Training on finding the right agents, having reasonable expectations of them, what you should be offering, and developing relationships for mutual long-term benefit.
Superlative Customer Service
Tuesday, 5th December; Buckingham Gate
This session looks predominantly at relationships with students, analyses causes for complaint and examines how expectations can be exceeded.
E-Newsletter Marketing
Thursday, 7th December; LSI Hampstead
Participants learn how to create their own newsletter using Constant Contact software, how to target the newsletter and how to measure the results of the campaign.
