China Roadshow 2019: Beijing, Hangzhou & Shenzhen

The China Roadshow, organised by English UK and British Council China, connects English UK members with large numbers of quality Chinese agents in three different cities. 

The China Roadshow is the only specialist UK ELT business networking event in China, the top source market for the state sector and second largest overall Agencies Members Corporate members for UK ELT.  

It is the best way for English UK member centres to access a large number of quality Chinese education consultancies, travel agents and local educational institutions who are actively engaged in the UK summer and winter school sector.

Where: Beijing, Hangzhou and Shenzhen
When: Sunday 17 November - Saturday 23 November 2019

Chinese study abroad agents should contact British Council China if they are interested in participating.

The English UK Asia Pacific Roadshow immediately follows our China Roadshow. Join us in Taipei and Tokyo at the Asia Pacific Roadshow to make the most of being in the region.


The China Roadshow combines one-to-one business meetings with evening receptions, networking lunches and seminars. To make the roadshow as smooth as possible, your meetings will be scheduled through Marcom eSchedule PRO, an advanced meeting scheduling tool.

You will be supported and assisted by English UK and the British Council throughout the roadshow to enhance your profile. There will also be an opportunity to receive insights into the Chinese market and trends.

Sunday 17 November 18:00 – 19:00 Beijing Market briefing 
Sunday 17 November 19:00 – 21:00 Beijing Welcome dinner
Monday 18 November 09:30 – 17:50 Beijing Appointment sessions
Monday 18 November 13:30 – 14:15 Beijing Visa briefing for agents
Tuesday 19 November Travel to Hangzhou
Wednesday 20 November 09:30 – 17:50 Hangzhou Appointment sessions
Wednesday 20 November 13:30 – 14:15 Hangzhou Visa briefing for agents
Thursday 21 November Travel to Shenzhen
Friday 22 November 09:30 – 17:50 Shenzhen Appointment sessions
Friday 22 November 13:30 – 14:15 Shenzhen Visa briefing for agents
Saturday 23 November 12:00 Shenzhen Hotel check out
Saturday 23 November Shenzhen Fly to Taipei for the English UK Asia Pacific Roadshow

English UK member package includes

  • Six nights' accommodation
  • Marcom eSchedule PRO account to schedule one-to-one meetings
  • Welcome reception and farewell dinner
  • Refreshments and lunches during the agent workshops
  • A listing in the 'Learn English in the UK' booklet, circulation 100,000
£4,445 for a table and first representative
£2,145 for a second representative (no meeting schedule)

Please note the package does not include international flights to China or domestic flights within China. We are working with Key Travel to offer a package of domestic flights. 
Please contact Siobhan Small if you have any questions.