The China Roadshow 2018

The China Roadshow 2018, organised by English UK and British Council China, connects English UK members with large numbers of quality Chinese agents in three different cities. 

The China Roadshow is the only specialist UK ELT business networking event in China, the second largest source market  Members Corporate membersfor UK ELT.  

It is the best way for English UK member centres to access a large number of quality Chinese education consultancies, travel agents and local educational institutions who are actively engaged in the UK summer and winter school sector.

This year the Roadshow will travel to three cities: Beijing, Chengdu and Shenzhen.

Dates: Monday 12 November - Friday 16 November

Chinese study abroad agents should contact British Council China if they are interested in participating.


The China Roadshow combines one-to-one business meetings with evening receptions, networking lunches and seminars. Participation includes use of an advanced meeting scheduling tool, Marcom eSchedule PRO.

Sunday 11 – Beijing: Seminar and welcome dinner
Monday 12 – Beijing: Agent workshop
Tuesday 13 – Travel to Chengdu
Wednesday 14 – Chengdu: Agent workshop
Thursday 15 – Travel to Shenzhen
Friday 16 – Shenzhen: Agent workshop and farewell dinner
Saturday – Check-out

English UK member package includes:

  • Six nights' accommodation
  • Marcom eSchedule PRO account to schedule one-to-one meetings
  • Welcome reception and farewell dinner
  • Refreshments and lunches during the agent workshops on Monday, Wednesday and Friday
  • Listing in the British Council ELT brochure, circulation 100,000

Please note the package does not include international flights to China or domestic flights within China. We are working with Key Travel to offer a package of domestic flights. 

Please contact Siobhan Baccas if you have any questions.