Reopening and recovery

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Last updated: 10:00 on Friday 10 July 2020

Preparing for reopening and recovery

To help our members prepare for the reopening and recovery of the UK ELT industry, we are providing guidance, research and reports from experts in UK ELT and the international student travel industry.

Preparing for reopening: Covid-19 secure guidance

English language centres in the UK will not reopen at the same time.

Reopening plans will depends on many factors, including business structure, student profile and the location and layout of premises. Centres will also need to factor in the differences in approach between the four nations.

UK Government social distancing guidelines should be followed, and all reasonable steps taken to ensure that premises and operations are Covid-19 secure.

To help English UK members plan for a safe re-opening of their language centres, we have produced detailed industry-specific Covid-19 secure guidance.

English UK members can access these documents by logging in.

The guidance provides information on the measures members need to take before reopening their language centres. We have taken a risk assessment approach, focusing on all aspects of provision: classrooms, offices, transport, accommodation, activities and excursions. 

The overall objectives of the guidance are:

  • Safeguarding the wellbeing of students and staff
  • Mitigating the impact of Covid-19 on the business and supporting its continuity

Teaching and learning contexts vary widely between ELT providers and centres will need to adapt the guidance to their setting, ensuring staff and students are protected while continuing to run programmes that are financially viable.

We are regularly updating our guidance for members. Our priority remains the safety of students, staff and the wider community.

'We're Good to Go' UK tourism industry mark

English UK member centres can apply for a free UK-wide industry standard and consumer mark to reassure customers that their business follows Government and industry Covid-19 guidelines.

The 'We're Good To Go' industry standard and supporting mark allows businesses to demonstrate they are adhering to official guidance, have carried out a Covid-19 risk assessment and have the required processes in place.

The scheme is free to join and open to all businesses across the tourism and hospitality industry. 

To obtain the mark businesses must complete a self-assessment through the online platform including a check-list confirming they have put the necessary processes in place. Once complete, they receive certification and access to the 'We're Good to Go' mark for display in their premises and online. 

An alert system ensures businesses signed-up to the standard are notified of any changes to the official guidance. Assessors will also carry-out random spot-checks to ensure adherence.


Preparing for recovery: reports and research

We are compiling the latest research, reports and thought pieces from experts in UK ELT, international student travel and tourism, to help members prepare for recovery. We will share information and expert opinion on source markets, international travel and student intentions so you can look ahead and be ready to welcome students to your English language classrooms once again.

Insights from the British Council China

The British Council are running a series of surveys to help the UK education sector respond to the Coronavirus (Covid-19) pandemic. Their insights team are measuring market sentiments and changing perception of students towards overseas study. The first in the series is on China.

Survey results

Survey results released on: Tuesday 7 April 2020

The China survey received 10,000+ responses between Friday 27 March to Friday 3 April.  Of those already studying abroad, the majority (57%) said it was 'somewhat likely' or 'very likely that they would' continue their studies in autumn. 28% said it was 'neither likely nor unlikely' that they would continue.

Among students who have applied to study overseas, 39% are unsure whether or not they will cancel or delay their study plans. The survey also showed very strong concerns regarding health, wellbeing and personal safety. Finances and application difficulties were also a concern, but less so.

Covid-19: Update on impacts to UK international higher education

Interview with Samuel Vetrak, BONARD

Samuel Vetrak, who heads up the global consultancy Bonard, discusses future developments in international education with The PIE News (published Thursday 16 April 2020). 


ELT digital marketing tips 

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Latest UK ELT industry research reports

English UK produces regular reports to support our members with sophisticated market intelligence: we produce annual and quarterly statistics reports on trends in UK ELT, student numbers and source markets. Both are produced in collaboration with our dedicated research team at our insight partner, Bonard.

QUIC is an industry's leading quarterly student statistics scheme. It is open to all English UK member centres. Top-line executive summaries of the QUIC reports are available.

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