A growing part of our work is to take strong positive messages and information about what English UK member centres offer to agents and students where they live and work - to emerging and growing markets worldwide.
We currently have one established annual event as well as increasing numbers of one-off events, which often tie in with the English UK Fairs or sometimes respected workshops run by third parties.
Most of our one-off missions promote the variety, scope and above all, quality of courses offered by English UK members. They usually include presentations by staff on specific subjects, such as visas or quality assurance, and the opportunity for English UK member centres to meet local agents and students.
The China Roadshow is slightly different: it is aimed at the juniors market and is run in conjunction with the British Council. Find out more about the China Roadshow and other overseas missions below.
Monday 14 - Friday 18 NovemberBeijing, Hangzhou and Guangzhou
This high profile event is the leading annual event for UK English language summer school providers looking to meet high quality Chinese agents.
Supported by the British Council China, the China Roadshow is ideal for English UK members who are serious about the Chinese market. With over 45 appointment sessions, the event has a reputation as an official channel for Chinese agents to meet new and existing school partners.
The programme usually includes a market briefing, welcome dinner, three full days of formal appointments in three different Chinese cities, optional excursions and a farewell gala. Participants receive insights into the Chinese market and trends, as well as briefings from UK Visas and Immigration.
The Roadshow is a perfect opportunity for English UK member centres to meet potential partners, including education consultancies, travel agents and local educational institutions, who are actively engaged in the UK summer school sector.
Further details and registration will be available soon. If you have any questions contact International Manager Sarah Wang at firstname.lastname@example.org
If you are a Chinese education consultancy, travel agency or local educational institution interested in participating in one of the Roadshow workshops, please contact Sarah for further information.
This year's event has been scheduled to dovetail with the English UK Fair, Danang 2016.
Sunday 18 – Friday 23 October 2015Beijing, Wuhan and Shanghai
Seven years ago, when English UK and the British Council first took a party of summer school educators to meet agents in China, the summer school market we wanted to attract barely existed, although we were sure the potential was there.
But there has been extraordinary transformation and the British Council estimates that 30,000 students are coming on summer school programmes in July and August each year. And that figure could be conservative; this is a market that continues to grow.
This year we took 25 English UK members to three Chinese cities to meet potential partners, including education consultancies, travel agents and local educational institutions, who are actively engaged in the UK summer school sector.
The discoverd, that as the market has developed, so the English language element is expected rather than the main attraction. Agents are always looking for new ideas and programmes or themed or tailored programmes. If a school is willing to do some adaptations, even if only arrival times, that can make a huge difference to whether or not they get bookings.
Wednesday 27 May 2015
The English UK Conference & Workshop in Naples was designed to help English UK members explore the business potential of the PON (Programma Operativo Nazionale) project and other scholarship funds in order to strengthen members' existing links in Italy and establish new ones.
The event proved popular, with representatives from 40 English UK member centres, six Italian schools and more than 80 Italian agents and tour operators taking part. The member centres that participated follow the 2015 Accreditation UK standard on 'Care of under 18s'.
In addition to profile-raising for the association through promotion of the event in Italy, the participants benefited from a seminar programme, 12 one-to-one appointment slots with Italian agents and additional networking opportunities.
Saturday 11 - Sunday 12 April and Saturday 18 - Sunday 19 April 2015Bogota, Colombia and Santiago, Chile
BMI and English UK coordinated events in Chile and Colombia to allow UK language centres to combine participation in the English UK Fair, Santiago 2015 (our regional Latin American agent workshop) with BMI's Expo-Estudiante student recruitment fair, where English UK had a pavilion in both Bogota and in Santiago.
This was designed to provide our members with a time-effective trip; helping them to meet and recruit students directly whilst having the opportunity to build all important agent networks in the region. English UK also presented seminar sessions and further raised the UK's profile as a top language learning destination through a targeted media and online campaign in the region.
Thursday 10 - Saturday 18 October 2014
The sixth annual English UK and British Council China Roadshow attracted the highest-ever number of agents - interest in juniors' English courses was so great that English UK members had to arrange unscheduled extra appointments with agents to meet demand on the China Roadshow 2014.
The Roadshow took 25 English UK member centres to three cities in China, Beijing, Shenzhen, and Chengdu, where new direct flights are creating an emerging market. The event attracted 400 agents in total, up from 370 last year and 150 the year before. Feedback showed that 90 per cent of the agents said the event met their expectations, and 94 per cent thought it was a high-quality experience.
The seminar programme included an introduction from English UK Chief Executive Eddie Byers, a market briefing from the British Council, a panel discussion of agents who took part in English UK's summer programme inward mission this year, and a training session from Nigel Heritage on best practice in child safety. In addition, UK Visas and Immigration ran a session on visa applications, highlighting common mistakes. read more +
Tuesday 24 February 2015
English UK ran an afternoon of safeguarding training for around 40 Thai agents at the British Council office in Bangkok. The event was co-hosted by the British Council Thailand and TIECA (the Thai agent association).
The agent training covered three key topics: an introduction to English UK and the UK English Language Teaching Market (ELT); safeguarding policies and their implication for agents; and how to train group leaders. It concluded with a Q&A session with Nigel Heritage, who is a specialist consultant on student welfare in general and safeguarding and young learners in particular and a tutor on the English UK Certificate in Student Services Management course.
Monday 6 October 2014
In autumn 2014, English UK concentrated on marketing to the Asia Pacific region. The first event in the series was an agent seminar and networking evening, co-hosted with the British Council Japan and the Japan Association of Overseas Studies (JAOS) in Tokyo.
The agent seminar, titled The Latest Developments in the UK ELT Sector, included speeches by our Chief Executive Eddie Byers and several board members. Despite a typhoon, the afternoon attracted more than 20 study abroad agents/high school and university staff interested in offering English language exchange programmes in the UK to their students. The event included an informal networking reception attended by 18 English UK member centres.
View the agent seminar's image gallery.
View the Latest Developments in the UK ELT Sector leaflet.
Find out more about English UK's Asia-Pacific focus in autumn 2014, and about the English UK Fair, Kyoto 2014, which directly followed the agent seminar.
Thursday 24 and Friday 25 April 2014
The English UK Fair, Cartagena 2014 was prefaced by special agent briefing sessions in the cities of Medellin and Bogota, attended by five member centres and including a talk on the visa system.
This agent seminar formed part of a Colombian mini-campaign just months after the publication of a market report on the country by the British Council and English UK, which showed a growing demand for specific types of English language training.
The two special agent briefing sessions combined informal meetings with local agents and a talk from International Manager Siobhan Baccas on the visa system. Alex Jones' market report research revealed a local demand among agents for more detailed and up to date information on the UK visa system, including both Tier 4 and the ESVV.
Find out more about the Colombian market and the English UK Fair, Cartagena 2014, which directly followed the seminars.