Quarterly market statistics: good news for UK ELT

The latest figures from our Quarterly Intelligence Cohort (QUIC) scheme suggest some really good news: that we've seen the first ELT growth since 2013 this summer.

The English UK members who are part of this statistics project reported 214,851 student weeks in the third quarter of 2017. This represents a year-on-year rise for Q3 of over 17 percent.

Where do these statistics come from?

QUIC's figures come from the 124 English UK member centres who joined the scheme when it replaced our previous project in January. It provides an in-depth, quarterly analysis of the UK industry's source markets, from industry experts StudentMarketing. The executive summary is available to Partner Agencies.

We are cautiously optimistic about these figures and believe we are seeing early signs of a recovery in the market. Of course the big question is around whether this is solely driven by the exchange rate. However, we believe our members may be innovating more, and taking advantage of English UK's destination promotion and better data to build a firm base for recovery, and we will continue to monitor this carefully.

Insights from Q3 2017

  • Junior weeks rose by 18 per cent and adult weeks 17 per cent over Q3 2016
  • The ratio of adults to junior student weeks was 70 per cent to 30 per cent
  • 72 per cent of student weeks were booked via an agent or other commissionable source
  • General English was the most popular course, at 88.6 per cent of weeks, followed by English for Academic Purposes at 8.1 per cent.
  • Top 10 leading markets remained largely unchanged – with Italy in top place, followed by China, Saudi Arabia, Spain and Turkey – but China, Spain and France rose up the table.

View the QUIC market report Q3 2017 executive summary and find further insight into the UK ELT industry on our facts and figures page.

 

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