A great opportunity for you to raise your institution's profile in the region and increase your market share, where face-to-face interaction and on the ground activities are highly valued.
Statistics show that there is a high demand for English Language courses in the Gulf region driven by the existence of several scholarship schemes and the wealth of the region. The majority of students need to enhance their English language level to improve their chances in obtaining admission from a UK university. The Gulf is a wealthy region with many wealthy families. Many students are able to fund themselves for academic and summer English language courses in the UK.
BC SIEM Saudi, Qatar, UAE and Kuwait are delighted to invite expressions of interest for the ELT tour in May 2014.
The aim is to offer an opportunity for UK ELT institutions to meet with potential students, agents, education institutions and scholarship providers.
In an effort to ensure maximum exposure with minimal costs, the suggested itinerary will be on offer over seven days from Monday 5 May to 12 May 2014.
Sunday 4 May: arrive in Riyadh
Monday 5 May: activities and mini exhibition
Tuesday 6 May (morning): arrive in Doha
Tuesday 6 May: networking activities and exhibition
Wednesday 7 May: school visits and exhibition
Wednesday 7 May (evening): arrive in Dubai
Thursday 8 May: school visits and exhibition
Saturday 10 May: arrive in Kuwait
Sunday 11 May: exhibition
Monday 12 May: exhibition
The total cost of the tour will be £3500.
Saudi Arabia: £800, Qatar: £1025, UAE: £650 and Kuwait: £1025
Recruitment will open by 16 January 2014 and places will be allocated on a first-come-first-served basis.
Participating institutions must be British Council accredited providers. If you are considering Kuwait as part of the tour, your institution must be listed on the scholarship list set by the Ministry of higher education in Kuwait.
Please email Rawan Khir, SIEM Manager, Qatar at Rawan.Khir@britishcouncil.org to submit your expression of interest with the subject "ELT Gulf Tour 2014" no later than Friday 10 January 2014.
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