Preparing for recovery: reports and research

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Last updated: 15:35 on Monday 4 May 2020

Preparing for recovery: reports and research

We are compiling the latest research, reports and thought pieces from experts in UK ELT, international student travel and tourism, to help members prepare for recovery. We will share information and expert opinion on source markets, international travel and student intentions so you can look ahead and be ready to welcome students to your English language classrooms once again.

Insights from the British Council China

The British Council are running a series of surveys to help the UK education sector respond to the Coronavirus (Covid-19) pandemic. Their insights team are measuring market sentiments and changing perception of students towards overseas study. The first in the series is on China.

Survey results

Survey results released on: Tuesday 7 April 2020

The China survey received 10,000+ responses between Friday 27 March to Friday 3 April.  Of those already studying abroad, the majority (57%) said it was 'somewhat likely' or 'very likely that they would' continue their studies in autumn. 28% said it was 'neither likely nor unlikely' that they would continue.

Among students who have applied to study overseas, 39% are unsure whether or not they will cancel or delay their study plans. The survey also showed very strong concerns regarding health, wellbeing and personal safety. Finances and application difficulties were also a concern, but less so.

Covid-19: Update on impacts to UK international higher education


Interview with Samuel Vetrak, CEO of independent market research and intelligence consultancy, BONARD

Interview published on: Thursday 16 April 2020

Samuel Vetrak, who heads up the global consultancy Bonard, recently discussed future developments in international education with The PIE News. Thoughts and comments rasied in the interview include:

  • The student sector has solid long-term prospects – student mobility has increased after every downturn in [recent] decades
  • It may take five-to-six months to "restore the right health and economic conditions on an international level, as well as enough confidence among consumers for them to spend on services related to mobility"
  • "How many summer centres will be up and running this year is questionable." Most ELT providers are working to expand their capacity in August, late 2020 or even selling for summer 2021.
  • We will see "more digitalisation thanks to current patterns and 5G but "online delivery doesn't seem to be a sustainable long-term solution." Studing abroad is "about an overall experience that online delivery does not necessarily offer."
  • We will see more digitalisation - more virtual campus tours, "webinars and video meetings between schools, agents and parents will be the new normal."
  • "The question is not whether, but how, we are going to study [and] book our study."
  • There might be fewer bookings at first, which will require "greater flexibility."
  • read the full article +

ELT digital marketing during Covid-19 

Blog published on: Monday 16 March 2020

Disquiet Dog have written a blog on how to do digital marketing right now during the coronavirus (Covid-19) pandemic. Topics include what digital marketing staff can do to support the sector during the outbreak, proposed tasks during a shutdown period, content creation, and maintaining voice and tone.

Latest UK ELT industry research reports

Student data from 2019

English UK produces regular reports to support our members with sophisticated market intelligence: we produce annual and quarterly statistics reports on trends in UK ELT, student numbers and source markets. Both are produced in collaboration with our dedicated research team at our insight partner, Bonard.

QUIC is an industry's leading quarterly student statistics scheme. It is open to all English UK member centres. Top-line executive summaries of the QUIC reports are available.

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