Opportunity: promote you UK ELT offer in Japan
5 January 2018

The British Council in Japan will publish a new edition of their English Language Study Guidebook in March 2018 and are offering up to 25 UK English language schools and centres advertising space within the guide.

The guidebook will be widely distributed at British Council Japan at student-facing events from March 2018 to March 2019, including two Study UK Exhibitions. A 10% discount will be offered to those schools that participated in the 2017 edition.

This guidebook aims to help UK English language schools capitalize on the consistent recent growth in demand for English language study (see below for details).

According to a report published by Yano Research Institute Ltd., the market in Japan for English language business grew by 2.7% in 2016. And English UK data shows Japan is in the top 10 markets for UK ELT.

The market is expected to continue to expand: a revision of the elementary school curriculum to double the English lesson hours for 10-12 year olds; "foreign language activities" have been introduced for 8-10 year olds; and English tests will be introduced for university entrance from 2020.

A full page advertisement, including translation fee is £450 and a 10% will be offered to those institutions that participated in the 2017 edition.

To reserve a space, please contact JP_BC-SIEM@britishcouncil.org by Monday 15 January 2018.


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