The British Council would like to invite UK institutions to host a visit by a delegation of Russian press, which will take place 12-15 November 2013.

Aim

Russia is a big recruiting market for ELT sector with a good potential for further development. In order to promote English language and UK as a study destination, the Russian team organises a press tour for four to stimulate market demand for learning English in the UK. The group will be accompanied by one member of British Council staff.

Through this mission, the British Council aim to promote awareness and develop a greater understanding of ELT sector availability and opportunities in the UK amongst potential students and their parents.

Targeted institutions in the UK

British Council Russia will be organising several press visits during the year, for the November visit, they are looking for English language schools in the London area, near Oxford, Cambridge, Bath. The group will visit four institutions.

Benefits

1. The media participating in the press tour are journalists from the leading general interest and business media which have a strong web presence in Russia. Hence, this is a highly attractive event in terms of raising your profile and brand awareness in Russia.
2. The aim is to also promote individual institutions who will be taking part in this activity. After the visit, the journalists will publish feature stories about each institution they visited, and your institution will benefit from enhanced exposure in these publications. The approximate PR value of these publications is GBP 51,000.

How to participate

Participation fee for the press tour is GBP 1,094 (excluding VAT) per institution covering the direct costs of this visit. The British Council would be grateful if each hosting institution can provide accommodation for one night for the group of five people, transfer from/to a rail station if applicable and lunch during the visit. Suggested activities for institutions who are interested in hosting the press tour include campus tour, meetings with staff, and meetings with Russian students, if you have any currently.

The applications are open until the places are filled and there are only two places left.

If you are interested to participate please contact Elizaveta Utolina, British Council Russia, at Elizaveta.utolina@britishcouncil.ru.