Marketing Conference

English UK Marketing Conference 2024 news email 09 600x230

English UK Marketing Conference 2024


Friday 27 September 2024 - London


The English UK marketing conference is for anyone who promotes or sells English language courses to international students. Share experiences with other UK ELT marketers, find out the latest trends and insights in student recruitment and hear about practical ways to enhance your marketing operations.

Register now >> 

The 2024 marketing conference is kindly sponsored by:

DIsquiet dog 100 300dpi



Prices

English UK members: £230 / Full price: £330

Members should use their member number as the promo code to unlock their discounted tickets on Eventbrite.

Register now >> 


Already registered? 

View the delegate information for the conference timetable, travel information, and exhibitor information. 

Delegate information >> 

 


Venue

etc venues St. Paul's
200 Aldersgate

London EC1A 4HD

View on Google maps

  • Close to the Museum of London, London Wall and the Barbican
  • Nearest stations: St. Paul's, Moorgate and Barbican tube stations

 


 Conference sessions

Herbert Gerzer

From scroll to enrolment: short-form video marketing strategies for language centre growth - Herbert Gerzer, Lurn Media

Short-form video platforms like TikTok, Instagram Reels, and YouTube Shorts are transforming interactions with prospective students and providing dynamic engagement opportunities.

In this session, you'll learn how to develop a creative strategy and master short-form video marketing to deliver killer content on a budget for your language school.


 

 Toju circle 250px

The responsible AI framework for marketing and sales: How to stand out and gain more sales through responsible AI principles - Toju Duke

With the steady rise of Artificial Intelligence technologies which includes applications and models, how could you leverage this new and rapidly moving technology to your advantage? Could you use AI to stand out from competition, gain and retain more students, while increasing the trust and customer satisfaction for your school? In this session, we'll look at different ways you could leverage the benefits of AI, understand its strengths and weaknesses, and various ways to mitigate AI's challenges using a Responsible AI framework.


 

Patrik Pavlacic 150 x150 

Navigating the future of ELT: market rankings, trends and opportunities in the global market - Patrik Pavlacic, BONARD

This insightful session will provide an essential overview of the latest trends shaping the ELT industry worldwide. Patrik will delve into recent source market performance rankings, highlighting key geographies driving demand and assessing future recruitment prospects in each major region. Additionally, the session will analyse the UK's competitive position in the global ELT landscape, exploring its strengths, challenges, and emerging opportunities. With 2023 and 2024 as the new benchmarks, attendees will gain valuable insights into market dynamics and emerging trends to stay ahead in the evolving ELT sector.


 
Sarah Mines 150x150

Students, practitioners and the role of international education in the climate crisis - Sarah Mines, Alethea Global

Climate action and sustainability are at the forefront of students' minds and they are increasingly seeking brands that align with their values. Sarah will describe the intersection between climate action and sustainability, social justice and international education. 

You will learn how to connect emerging research about the carbon emissions of international education to our impact and responsibility as practitioners and analyse insights on student drivers and the business case for prioritising sustainability.


 

Laura Wilkes circle 150x150

Podcasting for educators: building community and growing your business - Laura Wilkes, Communicating for Impact

With global listenership projected to reach 504 million by the end of 2024, podcasts present an exciting way in which we can nurture and grow a community who know, like and trust us. In this talk, we'll examine success stories from schools and educational institutions who use podcasting in this way so we can envision how it could work for us too. From here, we'll explore what we can podcast about, how to plan and prepare, and the technical equipment we need to start recording. If you're interested in leveraging podcasting to grow your education business, this talk is definitely for you.


 

Gina Rodriguez

Leveraging happy alumni for language centre success - Gina Rodriguez 

This session will explore practical strategies to transform happy alumni into powerful advocates for your language school. Gina will cover how to build and maintain a network of former happy students, from gathering compelling testimonials to strategically using alumni influence both online and offline to promote your language centre. 

Join the session to gain new ideas for alumni outreach and content creation that can be easily integrated into your overall marketing strategy to boost enrolments and enhance the credibility of your language centre.


 

 Richard Bradford

Comparing AI usage in ELT marketing - Richard Bradford, Disquiet Dog

What is going to help the most in the international battle for ELT market share? Richard will present and discuss survey findings and look at what everyone is doing with AI when it comes to marketing. He will offer practical and helpful suggestions on how to use AI to promote your centre.


 

 Hannah Youell 150 x 150

Diversity in marketing for ELT - representation vs tokenism Hannah Youell, IH World 

Like it or not, diversity within our organisations plays a deciding role in the purchasing behaviour of our prospective customers. That all important first impression comes from our websites, brochures and social media channels, so it's now essential that we harness every opportunity for students to have that 'I can see myself here' moment. If not, we lose out. But it can feel like a bit of a minefield. We want to show diversity, yet we are afraid of getting it wrong or, worse still, being called out for tokenism. 

This session will examine some key concerns and unpick what true representation looks like. You'll learn actionable steps to make your marketing materials more inclusive wherever you are in the journey.


 

See the delegate information for an overview of all sessions


Exhibition and sponsorship

If you are interested in exhibition space or sponsorship opportunities at the marketing conference, contact our senior events & training manager Siobhán Baccas.

Exhibition space prices start from £1,115 + VAT.


English UK Marketing Conference 2024 news email 11 600x230

2023 Marketing Conference

Our 2023 programme examined TikTok ads, artificial intelligence tools, conversational marketing, SEO, staying on brand, and turning parents into ambassadors. We also had market intelligence sessions and panel discussions focusing on key ELT markets, China and Saudi Arabia. 

View the 2023 marketing conference photo gallery >>
Read our 2023 marketing conference write-up >>


The 2024 marketing conference is kindly sponsored by:

DIsquiet dog 100 300dpi

What do past delegates say about the conference?

'No matter what size operation you are running, the conference brings new ideas to implement and changing just one thing, or getting one connection makes a big difference sometimes.'
Karen Bowring, Professionals UK Ltd

'I found it really interesting and I came away with tons of ideas - and the food was great!'
Mary Shipley, Discovery Summer

'I took home many actionable insights from the conference, it was great to network and discuss ideas with others in the industry.'
Imogen Key, IH World Organisation

'The conference offers a great chance to meet new people, connect with old friends and learn lots about the industry and where it is headed.'
George Chilton, Hubbub Labs

'A valuable conference that left me inspired to make changes to my future marketing and beyond.'
Adelle Barnett, Learn Away