English UK Marketing Conference
Date and venue for our 2026 Marketing Conference coming soon
The 2024 English UK Marketing Conference was held in London on Friday 27 September.
The event is for anyone who promotes or sells English language courses to international students.
Attend to discover the latest trends and insights in student recruitment, learn practical ways to enhance your marketing and sales operations, and share experiences with other UK ELT marketers and sales staff.
> Registration not open
> View the 2024 conference video
Sessions and speakers for the 2024 event
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From scroll to enrolment: short-form video marketing strategies for language centre growth - Herbert Gerzer, Lurn Media
Learn how to develop a creative strategy and master short-form video marketing to deliver killer content on a budget for your language school.
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The responsible AI framework for marketing and sales: how to stand out and gain more sales through responsible AI principles - Toju Duke
Could you use AI to stand out from the competition and gain and retain more students while increasing trust and customer satisfaction for your ELT school? We'll look at leveraging AI's benefits, understanding its strengths and weaknesses, and mitigating challenges using a responsible AI framework.
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Navigating the future of ELT: market rankings, trends and opportunities in the global market - Patrik Pavlacic, BONARD
This insightful session will provide an essential overview of the latest trends shaping the ELT industry worldwide. Patrik will delve into recent source market performance rankings, highlighting key geographies driving demand and assessing future recruitment prospects in each major region. Stay ahead in the evolving ELT sector.
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Students, practitioners and the role of international education in the climate crisis - Sarah Mines, Alethea Global
Climate action and sustainability are at the forefront of students' minds and they are increasingly seeking brands that align with their values. Understand our responsibility as practitioners and analyse insights on student drivers and the business case for prioritising sustainability.
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Podcasting for educators: building community and growing your business - Laura Wilkes, Communicating for Impact
With global listenership projected to reach 504 million by the end of 2024, podcasts present an exciting way in which we can nurture and grow a community who know, like and trust us. If you're interested in leveraging podcasting to grow your education business, this talk is definitely for you.
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Leveraging happy alumni for language centre success - Gina Rodriguez
This session will explore practical strategies to transform happy alumni into powerful advocates for your language school. Join the session to gain new ideas for alumni outreach and content creation that can be easily integrated into your overall marketing strategy to boost enrolments and enhance the credibility of your language centre.
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Comparing AI usage in ELT marketing - Richard Bradford, Disquiet Dog
What is going to help the most in the international battle for ELT market share? Richard will present and discuss survey findings and look at what everyone is doing with AI when it comes to marketing. He will offer practical and helpful suggestions on how to use AI to promote your centre.
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Diversity in marketing for ELT - representation vs tokenism Hannah Youell, IH World
It's now essential that we harness every opportunity for students to have that 'I can see myself here' moment. If not, we lose out. But it can feel like a bit of a minefield. We want to show diversity, yet we are afraid of getting it wrong or, worse still, being called out for tokenism. This session will share actionable steps to make your marketing materials more inclusive wherever you are in the journey.
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Registration and prices
English UK members: £TBC
Full price: £TBC
> Registration not open
If you are an English UK member, please use your member number as the 'promo code' to receive member prices.
Exhibition and sponsorship
If you are interested in exhibition space or sponsorship opportunities at the 2025 English UK Marketing Conference contact Siobhán Baccas to discuss how we can help you raise your profile in the UK ELT sector.
Exhibition space prices start from £TBC.
Venue for the 2024 event
etc venues St. Paul's
200 Aldersgate
London EC1A 4HD
View on Google maps
Close to the Museum of London, London Wall and the Barbican
Nearest stations: St. Paul's, Moorgate and Barbican tube stations
Event sponsors
The 2024 Marketing Conference was kindly sponsored by:
Find out about the 2024 Marketing Conference
> Read about the 2024 conference
> View the 2024 conference video
Making the most of data, AI and changing markets were among the major themes of the English UK marketing conference held in London at the end of September.
What do past delegates say about the conference?
'No matter what size operation you are running, the conference brings new ideas to implement and changing just one thing, or getting one connection makes a big difference sometimes.' - Karen Bowring, Professionals UK Ltd
'I found it really interesting and I came away with tons of ideas - and the food was great!' - Mary Shipley, Discovery Summer
'I took home many actionable insights from the conference, it was great to network and discuss ideas with others in the industry.' - Imogen Key, IH World Organisation
'The conference offers a great chance to meet new people, connect with old friends and learn lots about the industry and where it is headed.' - George Chilton, Hubbub Labs
'A valuable conference that left me inspired to make changes to my future marketing and beyond.' - Adelle Barnett, Learn Away
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