Taking place on 6 February at Thistle Marble Arch Hotel in London, the English UK Marketing Conference
is the only marketing conference aimed specifically at the English language sector in the UK. It is a great CPD and networking opportunity for all professionals that are promoting, marketing and selling English language courses to study abroad agents and international students.
Rita Clifton CBE, one of the world's leading experts on brands and branding, will open the 2015 event. Rita has been described as 'the brand leading the brands' by the Daily Telegraph, 'brand guru' by the Financial Times, and 'the doyenne of branding' by Campaign magazine. She speaks around the world on how and why brands are the most important assets any organisation has, and is interested in the challenges facing English UK members and will be tailoring her plenary presentation to the ELT market.
Adrian Liley, head of sales at British Study Centres, will challenge traditional marketing techniques in his post-lunch plenary session on how ELT schools sell themselves, and Celynn Erasmus will close the event with 'performance chemistry', offering practical ways for busy marketing teams to increase productivity and profitability.
Elective session topics on offer include:
- The ELT market in Mexico
- Effective online marketing and recruitment
- The Latin American ESL market
- Doing business in China
- How Sheffield University marketed its student experience
- Bringing Geoff Ramm's 'Celebrity Service' techniques to the Fam Trip
- How to use coaching techniques to become a better manager
for further details on the programme and speakers.
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Book your place for this excellent event tailored specifically to the needs of our industry. £175 for English UK members and £210 for non-members.