New Year's resolution to market your centre in China, one of UK ELT's most important source markets?
16 January 2018

We've got the perfect opportunity for English UK members – but you'll need to be quick. We've got ten places on a promotional event, which includes a place in an ELT zone at an annual student recruitment event in Beijing and a boutique agent fair in Shanghai, both in March.

Join us, and you'll spend March 24 and 25 in the ELT zone at the China International Education Exhibition Tour (CIEET), which is an annual event, approved by the country's Ministry of Education, to provide students with the latest information on studying abroad. Last year, this event attracted 250 institutions from 29 countries and brought over 12,000 visitors to Beijing.

You'll then move to Shanghai for a boutique agent fair on March 28, which will include an afternoon with 10 appointment slots with local agents, who will spend the morning in information and training sessions. This fair has been developed after requests from Shanghai study abroad agents to bring delegations of UK ELT centres to the city.

It costs £1850 to participate in both these events, and the deadline is 30 January. The fee covers:

  • Your booth at the CIEET event
  • Onsite branding for ELT centres, to include videos, posters, booklets and counselling
  • Boutique agent fair at the Shanghai Four Seasons Hotel, with Marcom eSchedule PRO account
  • Farewell dinner with agents in Shanghai

We are partnering with the British Council to deliver these activities, as we do other events in the country which is the largest source market in the Asia Pacific region and our fifth largest source market globally.

The British Council will market the events with targeted print media for national and local Chinese outlets, promotion through the Education Expo press conference and media contacts and through its popular Education UK social media accounts.

For more information contact Jodie Gray

previous entry << >> next entry