StudyWorld, English UK's major international trading event, is getting a radical transformation.
From 2017, it will focus solely on promoting UK education, supporting the creation of major international partnerships and contracts alongside more traditional agent/educator meetings, and encouraging the whole sector to work together in new ways. It also moves to the prestigious QEII Conference Centre in central London.
"After so many months of work, we're delighted to finally reveal our really exciting plans for StudyWorld," said English UK's new chief executive, Sarah Cooper. "We believe it is the right time to make radical changes: we have concluded that the focus of StudyWorld should be more closely aligned to English UK's strategy and remit, which has always been about promoting the UK and its ELT sector.
"Our new event will also better reflect the maturing international education market, enabling those across the full range of the UK educator sector, from educators to examiners, to work together and for governments, international organisations and agents alike to be able to make the contacts and the partnerships they need to thrive. With the new flexibility we've built into the event, StudyWorld really is a must-attend for anyone interested in what the UK has to offer."
She added: "StudyWorld is the educational trading event for a world where partnerships are built to supply and commission training, where organisations broker deals, where governments are seeking to build capacity, where different interests work together cross-sector - and where providers and educators want to meet agents and educational tour operators.
"We welcome everyone - from the smallest agencies to the largest organisations - who is serious about doing business here."
The plans were announced by Ms Cooper during the Welcome Reception for StudyWorld 2016, its last year in the London Hilton Metropole.
Next year's event will open at the QEII Conference Centre on Monday 4 September, with professional seminars, followed by the networking Welcome Reception.
It will be followed by two extended business days, with slots for up to 47 appointments as well as further professional seminars and a keynote presentation.
Lunches, refreshments, seminars and social events remain part of the package - enabling more networking and productive use of time - but new flexibilities mean that delegates can choose for themselves when to take a break, attend for one day only, arrange group meetings or work without a schedule. There are packages available for all needs and all budgets.
Traditional agent-educator meetings and the exhibition remain a major part of the event, as does the focus on attendee professionalism and quality. But the event will now showcase everything the UK offers, from universities, ELT centres and colleges to publishers, examining boards, and student accommodation providers, to buyers from around the world
New ways of working will make it easier for those across the UK education sector to join forces to create new alliances, offer services or bid for contracts, while the event will become more attractive to major organisations and governments seeking tailor-made training and other services.
While StudyWorld has continually evolved during the years it has been run by English UK, this is the first major change since the event was moved from Brighton to London and rebranded in 2007. The first StudyWorld was held in 1969: it has changed name and venue several times along the way before being inherited by English UK from one of its predecessor organisations in 2004.