VisitBritain 'giant' tourism campaign launched to celebrate Roald Dahl's 100th anniversary
7 July 2016

British novelist Roald Dahl's books have sold over 200 million copies worldwide. His short stories for adults are known for their unexpected endings and his children's books for their unsentimental and often darkly funny content, featuring villainous adult enemies of the child characters.  

In the run-up to the 100th anniversary of Roald Dahl's birth and the film adaption of The BFG (Big Friendly Giant) VisitBritain, in collaboration with Disney, has launched an international 'Where Giant Dreams come to Life' tourism campaign 

The film, directed by Steven Spielberg and based on the book by this Cardiff born author, was filmed at locations across Britain. The locations include Blenheim Palace in Oxfordshire, London, the Isle of Skye in Scotland, and Bamburgh beach in Northumberland. The film has already been released in some countries and hits UK cinemas on July 22.

The national tourism organisation's £350,000 six-week digital and social media campaign showcases a selection of giant landmarks in Britain, including the Angel of the North, Big Ben in London, the Isle of Skye in Scotland, and the lions in Trafalgar Square, London.

The images, and other visitor experiences across Britain, are being promoted across VisitBritain's online and social media channels adapting its #OMGB (Oh My GREAT Britain) to 'Oh My GIANT Britain'. The campaign also wants people to upload their own images of 'giant' experiences and locations in Britain to their own social channels.

His books include James and the Giant Peach, Charlie and the Chocolate factory,  The Witches, Matilda, The BFG, The Twits and George's Marvellous Medicine. Which is your favourite? And which giant UK landmark would you most like to visit?


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