Business opportunity (EOI): feature in DIT China's ESP catalogue
21 September 2022


Bulletin on behalf of the DIT: Feature in DIT China's ESP catalogue

Department for International Trade (DIT) China is inviting UK registered English Language providers to submit expressions of interest (EOI) to be featured, free of charge, in an English for Specific Purposes (ESP) catalogue that will be launched at a national education event in China.

Providers that are right for this opportunity should submit an expression of interest by Thursday 6 October 2022

Background

TVET (technical and vocational education and training) development and reform is a top priority of the Chinese government as it aims to close skills gaps and enhance the employability of its taskforce to support new forms of economic growth.

DIT China will be launching an English for Specific Purposes (ESP) catalogue during the UK-China TVET  forum at China Annual Conference & Expo for International Education (CACIE). 

Taking place on 10-12 November 2022, CACIE is the biggest and most comprehensive international education event in China. The event's value lies in its strong connections with the Ministry of Education and in its vast network. The event enjoys significant engagement with Chinese decision makers, key influencers, professionals and educational practitioners within the sector.

The catalogue

The aim of this catalogue is to present with case studies seven priority sectors for the China market where the UK may have specific TVET and ESP offers.

The suggested priority sectors are:

  • Finance (accounting, green finance, insurance, banking)
  • Engineering (environmental and structural engineering)
  • Healthcare (clinical medicine, public health)
  • Sports economy (sport recovery, physical training)
  • Marine / seafaring
  • Renewable / green energy
  • Logistic and transport.

The project's objectives are:

  • to demonstrate the UK's position as a leading ELT/ESP and TVET service provider in the international market.
  • to raise awareness among key Chinese decision makers regarding the vast variety of UK TVET and ESP offers with concrete case studies, business models and success stories.
  • to showcase UK Government support and the important role DIT is playing in propelling educational collaboration between the UK and China.

Submiting an expression of interest (EOI)

UK stakeholders that are right for the opportunity should submit an EOI document. 

This EOI document must include the following information:

  • A. a brief overview of sector/sub-sector you're working in (100-150 words)
  • B. a brief introduction of your organisation (100-150 words) in English, including the:
    - name of the organisation
    - type of organisation (HEIs, FEIs, sector skills/industrial association, private service provider, awarding bodies or please specify if any other type)
    - logo or company branding (400x400 pixels no more than 4MB)
    - contact person's name and position, email address, telephone number and, if applicable, the company's official website
    - company profile (50-100 words covering your unique selling point)
  • C. a brief description of the offer(s) with a case study, including:
    - key sector you provided ESP training for in the case study
    - if you deliver in China already? (yes/no). If yes, for how long?
    - course delivery method(s) and duration
    - student profile
    - company name/organisation type you partnered with in the case study
    - case study (100- 150 words with or without photos)
    - impact of the ESP programme (100-150 words).

Application process

The EOI proposal document should be an A4 MS Word document, no more than two pages long, with no attachments.

Email this to: Mark Henebury, DIT English Language Training & Teacher Training Specialist - Education at mark.henebury@trade.gov.uk

Deadline: 11:59 pm (UK time) on Thursday 6 October 2022

Please note that proposals received that are not in the required format or which arrive after the deadline will not be processed or accepted.

Questions?

For more information, or if you have any clarification questions, please contact Mark Henebury at DIT

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