English UK Sales and Marketing Conference
Friday 11 December 2026
Hilton London Canary Wharf, London
The English UK Sales and Marketing Conference returns in 2026.
The event is for anyone who promotes or sells English language courses to international students.
Attend to discover the latest trends and insights in student recruitment, learn practical ways to enhance your marketing and sales operations, and share experiences with other UK ELT marketers and sales staff.
Thank you to our silver event sponsor - Disquiet Dog
Registration and pricing
English UK members save £100. If you are a member, use your member number as the 'promo code' in Eventbrite to unlock the member rate. Standard Eventbrite booking fee applies.
Delegate prices
| English UK member rate: |
£245 |
| Standard rate: |
£345 |
> Register for the Sales and Marketing Conference
Exhibition and sponsorship
Exhibition space prices
| English UK member rate: |
£1,240 + VAT |
| Standard rate: |
£1,540 + VAT |
If you are interested in exhibition space or sponsorship opportunities at the 2026 English UK Marketing and Sales Conference, contact Siobhán Baccas to discuss how we can help you raise your profile in the UK ELT sector.
Programme highlights
We've curated a series of engaging, practical sessions rooted in real‑world UK ELT experience. These sessions will be delivered from three stages, giving you the opportunity to select the topics of most interest to you.
Thank you to all our speakers.
Registration - 09:00
Sessions - 09:30 - 17:00
Networking reception - 17:00 - 18:00
Agents and relationships
- Agents are part of your family — Ángel Lozano, UniHive. Practical strategies for building productive, long-lasting relationships with agents, including communication habits, trust-building and navigating different working cultures.
- From tension to trust: navigating difficult relationships in ELT — Hannah Youell. A practical session on handling difficult conversations and misalignment with partners early, using clear expectations, boundaries and listening skills to protect trust over time.
- The agent view: trends and takeaways — Nick Stevenson and Josie Booth, ICEF. Highlights from ICEF's annual Agent Voice survey, sharing what agents are seeing in demand, decision drivers and operational realities - and how providers can respond.
Commercial growth and conversion
- The No Fluff sales objections playbook — Nicola Lutz, No Fluff. Build a practical objections framework to turn more enquiries into bookings, with clear responses for price, timing, comparison shopping and indecision.
- Combatting inertia, breaking resistance and delivering a Godfather offer — András Sztrókay, Everything Education. A session on why prospects resist taking action (inertia) and how to create the pull (gravity) through small shifts and more compelling offers.
- Getting the pricing right — David Blackie, International Education Connect. How to balance competitiveness and profitability while using pricing structures and quote tools to support decision-making, longer stays and higher-quality enquiries.
- The impact of pre-arrival communications on recruitment, revenue and reputation — Jackie Kassteen, Jackfruit Marketing. Reframes pre-arrival messaging as a commercial lever: improving expectation-setting across audiences and channels to reduce cancellations, refunds and complaints.
Next-gen marketing and channels
- One System. Three Layers. Smarter ELT Marketing — Giuliana Bonvini, EduSolv Consultancy and Solutions. A practical marketing operating system built on targets, discovery and scalable on-brand content, combining human skills with AI tools and clear structure.
- Peer-to-peer: Why education marketing is set to look different in 2027 — George Chilton, Hubbub Labs. Explores the shift toward peer-to-peer trust and interest-based media, including advocacy programmes and P2P platforms (e.g., Discord, Quora, Reddit) to build engagement and confidence.
- Social selling and personal brand: why three brand voices are better than one (and how to do it properly) — Richard Bradford, Disquiet Dog. A framework for using three voices, organisation, team members and students, to create social content that connects, clarifies who speaks where and strengthens brand presence.
Insights and market direction
- Navigating recruitment through uncertain times: a practitioner perspective in HE — Lisa Langley, Swansea University. A real-world case study of rebuilding ELT recruitment and positioning within HE despite visa shifts, reduced resource and changing institutional priorities.
- Market development panels — Regional and programme-focused discussions to share on-the-ground insights, challenges and opportunities shaping recruitment.
Venue
Hilton London Canary Wharf
South Quay Square
Marsh Wall
London E14 9SH
> View on Google maps
> How to get from Canary Wharf station to the venue
English UK's most recent Marketing Conference
> View the 2024 marketing conference video
> Read about the 2024 marketing conference
What do past delegates say about the conference?
'No matter what size operation you are running, the conference brings new ideas to implement and changing just one thing, or getting one connection makes a big difference sometimes.' - Karen Bowring, Professionals UK Ltd
'I found it really interesting and I came away with tons of ideas - and the food was great!' - Mary Shipley, Discovery Summer
'I took home many actionable insights from the conference, it was great to network and discuss ideas with others in the industry.' - Imogen Key, IH World Organisation
'The conference offers a great chance to meet new people, connect with old friends and learn lots about the industry and where it is headed.' - George Chilton, Hubbub Labs
'A valuable conference that left me inspired to make changes to my future marketing and beyond.' - Adelle Barnett, Learn Away
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