English UK Sales and Marketing Conference

Friday 11 December 2026
Hilton London Canary Wharf, London

The Sales and Marketing Conference returns in 2026, bringing together everyone involved in promoting and selling English language courses to international students.

Join colleagues from across the UK ELT sector to explore the latest trends in student recruitment, share ideas and take away practical insights to support your marketing and sales activity.

Thank you to our silver event sponsor - Disquiet Dog

On this page:

> Registration and pricing
> Exhibition and sponsorship
> Programme
> Practical information
> Venue information and travel

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Registration and pricing

English UK members save £100. If you are a member, use your member number as the 'promo code' in Eventbrite to unlock the member rate. Standard Eventbrite booking fee applies.

Delegate prices

English UK member rate:	£245
Standard rate:	£345

> Register for the Sales and Marketing Conference

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Exhibition and sponsorship

If you are interested in exhibition space or sponsorship opportunities at the 2026 Sales and Marketing Conference, contact Siobhán Baccas to discuss how we can help you raise your profile in the UK ELT sector.

Sponsorship

Our gold sponsorship package is available. The package features: 

• Speaking opportunity at the beginning of the conference (up to three minutes)
• 150-word profile in the digital event programme
• Opportunity to supply own branded lanyards for all delegates
• Exhibition space and attendance for two representatives

 Price of gold sponsorship: £2,695 + VAT (English UK members) / £3,195 + VAT (standard rate)

> Find out more about event sponsorship

Exhibition space prices

English UK member rate:	£1,240 + VAT
Standard rate:	£1,540 + VAT

 

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Programme 

We've curated a series of engaging, practical sessions rooted in real‑world UK ELT experience. These sessions will be delivered from three stages, giving you the opportunity to select the topics of most interest to you.

Thank you to all our speakers.

09:00 - 09:30	Registration, exhibition and refreshments
09:30 - 09:40	Welcome from English UK
09:40 - 10:15	Session awaiting description
10:15 - 10:25	Meet the exhibitors
10:35 - 11:05	One System. Three Layers. Smarter ELT Marketing with Giuliana Bonvini
	Agents are part of your family with Ángel Lozano
11:05 - 11:30	Refreshments and exhibition
11:30 - 12:00	The No Fluff sales objections playbook with Nicola Lutz
	Peer-to-peer: Why education marketing is set to look different in 2027 with George Chilton
	Country update and discussion
12:10 - 12:40	From tension to trust: navigating difficult relationships in ELT with Hannah Youell
	How to maximise conversions and cut marketing spend using smarter audience insights with Lauren Martin
	Country update and discussion
12:50 - 13:20	Combatting inertia, breaking resistance and delivering a Godfather offer with András Sztrókay
	Navigating recruitment through uncertain times: a practitioner perspective in HE with Lisa Langley
	Country update and discussion
13:20 - 14:20	Lunch and exhibition
14:20 - 14:50	Social selling and personal brand: why three brand voices are better than one (and how to do it properly) with Richard Bradford
	The agent view: trends and takeaways with Nick Stevenson and Josie Booth
	Country update and discussion
15:00 - 15:30	The impact of pre-arrival communications on recruitment, revenue and reputation with Jackie Kassteen
	Getting the pricing right with David Blackie
15:30 - 15:50	Refreshments and exhibition
15:50 - 17:00	Closing keynote with Ash Bhardwaj: How studying abroad can change your life
17:00 - 18:00	Networking reception

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Keynote speaker: How studying abroad can change your life, Ash Bhardwaj 

We often spend heavily on travel, yet many experiences still feel unfulfilling. Ash Bhardwaj explores why this happens, drawing on his framework for travel psychology and strategic storytelling, built over two decades of travel journalism and experience living and teaching abroad. He considers how language learning can transform travel into something more meaningful – particularly in the context of study abroad, where journeys are often significant personal and financial investments for students and their families. The session will also touch on how these experiences can be communicated more effectively, helping organisations tell richer, more authentic stories about the value of studying a language abroad.

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Agents and relationships

• Agents are part of your family — Ángel Lozano, UniHive. Practical strategies for building productive, long-lasting relationships with agents, including communication habits, trust-building and navigating different working cultures.
• From tension to trust: navigating difficult relationships in ELT — Hannah Youell. A practical session on handling difficult conversations and misalignment with partners early, using clear expectations, boundaries and listening skills to protect trust over time.
• The agent view: trends and takeaways — Nick Stevenson and Josie Booth, ICEF. Highlights from ICEF's annual Agent Voice survey, sharing what agents are seeing in demand, decision drivers and operational realities - and how providers can respond.

Commercial growth and conversion

• The No Fluff sales objections playbook — Nicola Lutz, No Fluff. Build a practical objections framework to turn more enquiries into bookings, with clear responses for price, timing, comparison shopping and indecision.
• Combatting inertia, breaking resistance and delivering a Godfather offer — András Sztrókay, Everything Education. A session on why prospects resist taking action (inertia) and how to create the pull (gravity) through small shifts and more compelling offers.
• Getting the pricing right — David Blackie, International Education Connect. How to balance competitiveness and profitability while using pricing structures and quote tools to support decision-making, longer stays and higher-quality enquiries.
• The impact of pre-arrival communications on recruitment, revenue and reputation — Jackie Kassteen, Jackfruit Marketing. Reframes pre-arrival messaging as a commercial lever: improving expectation-setting across audiences and channels to reduce cancellations, refunds and complaints.

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Practical information 

Exhibitor information 

Exhibitors will receive one table and two chairs. The table size is 70cm (w) x 120cm (l) x 70cm (h). Your exhibition space is approximately 3m x 2m.

We recommend for environmental reasons, that paper materials, promotional giveaways and displays which cannot be recycles and may be wasted are avoided. Consider the use of digital tools such as QR codes, and other alternative means of capturing and sharing information.

­­Delivery of materials

Promotional material can be delivered to the venue on Wednesday 9 and Thursday 10 December 2026.

All packages must be clearly labelled using the delivery label provided (coming soon). Please note that both English UK and the hotel do not accept liability in the event of items being undelivered, returned to sender, lost, misplaced or damaged in these circumstances.

Collection of materials

Please arrange for your courier to collect all items on Monday 14 December. All items must be clearly labelled with your organisation name.

Exhibition space set up

Set-up and breakdown times are:

Set up: 08:15 – 09:15
Breakdown: 16:30 – 18:00

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Venue and travel information

The English UK Sales and Marketing Conference 2026 will be held in London at the Hilton London Canary Wharf, just 30 minutes or less from Kings Cross, Victoria, Waterloo and London Bridge.

Hilton London Canary Wharf
South Quay Square
Marsh Wall
London E14 9SH

> View on Google maps

How to reach the venue

The Sales and Marketing Conference is easy to reach by public transport. There are also a number of city bike stations within a 5-minute walking distance from the venue – view more on London Bike Share.

The nearest stations are:

• Canary Wharf Underground - 5 mins' walk
• Canary Wharf Elizabeth Line - 14 mins' walk
• South Quay DLR - 4 mins' walk

 The nearest bus stop is:

• Admirals's Way

> How to get to venue from Canary Wharf station Jubilee line

Refreshments and dietary requirements

There will be plenty of refreshments available to you throughout the day. Drinks and breakfast snacks will be available when you arrive and during the morning break. There will be a buffet lunch with hot and cold options in the middle of the day, followed by drinks and snacks during our afternoon break.

We always provide vegetarian and vegan options as part of our main menu - providing delicious, inclusive and low-emission meals that everyone can enjoy is part of our commitment to social and environmental responsibility. These will be clearly labelled.

If you have informed us of any specific dietary requirements, special meals will be provided if needed (at least seven days' notice required). Please speak to a member of the venue catering team on arrival for further information.

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English UK's most recent Marketing Conference

> View the 2024 marketing conference video
> Read about the 2024 marketing conference