International European Agency was established in 1994 as a travel agency. The organisation now comprises several departments including a designated education department, which was created in 2006. This was followed in December 2008 with a designated education department in St Petersburg.

IEAA's highly skilled counselors are friendly and work closely with university and high school students as well as juniors who are seeking educational opportunities abroad. The organisation has enjoyed great success since establishing its educational departments, sending hundreds of students for study abroad every year.

IEAA's own strategy is to provide its clients with high quality service and up to date information regarding the educational programmes abroad as well as broaden its portfolio of schools and educational institutions as the Russian market is developing so rapidly.