Our hands-on intensive training courses have been specially developed by industry specialists Disquiet Dog to help ELT centres get a practical grounding in the essentials of digital marketing and compete effectively on line, or to refine their current practices and make their website – which should be at the heart of online recruitment – work more efficiently.
Building in-house skills in this way offers a cost-effective digital marketing solution – and you can save 30 per cent by booking before the early bird deadlines.
The ELT Digital Marketing Bootcamp
This two-day training course gives marketing staff all the practical digital marketing knowledge they'll need for your ELT business to compete effectively online. Topics include Google Analytics, CMS management, keywords, social media, content writing and how to write the perfect title.
It is suitable for those who have little (or even no) knowledge of digital marketing, but a willingness to learn. Designed to be practical and accessible, it quickly gets them up to speed with what is important in digital marketing – your connection to your market.
With a good mix of listening, discussing, problem solving, and working on your own digital context, this two-day intensive course is collaborative, interactive, relevant and fun.
Through combining practical knowledge with theory and planning, staff are supported to plan and embed digital change in the context of their own workplace. They'll leave with the tools they need to start boosting your ELT centre's competitiveness across websites and social media as soon as they return to their desks.
Two-day course fees: £750 or early-bird £525
The ELT Digital Marketing Bootcamp at your place
Here we custom the content of the digital marketing training to your own educational context, with the flexibility to choose between a one or two-day programme.
The benefit of working in a closed group hosted within your organisation is that you're able to discuss the more intimate details of your business, your unique challenges, competitors and strategic objectives. The digital marketing training content and delivery is tailored to the people and functions in the room on the day.
The Digital Marketing Webcamp
The Digital Marketing Webcamp it is for ELT centres that want to maximise their website's potential as a sales and development tool. Your website should be the home of your brand, where you launch courses and get insight into what your customers are seeking.
This two-day website training course is suitable for staff who have some knowledge and experience of managing your school, college or university's website, or are very soon going to be responsible for this area.
During this practical, hand-on programme we will look at all aspects of your website and its visibility; including use of Google Analytics, Content Management Systems, content writing, integrating content writing with your centre's work, user experience, planning and priorities for website redevelopment, project managing the redevelopmemt process and more. Activities are collaborative, interactive and relaxed.
Staff will leave the Webcamp with a clear vision of what it is you're trying to achieve with your website, and how to go about doing it.
Two-day course fees: £750 or early-bird £525.
These digital marketing courses are run by English UK with the British Council and open to all accredited UK ELT centres.