Our two-day, hands-on sessions have been specially developed by industry specialists Disquiet Dog to help ELT centres struggling with digital marketing get a practical grounding in the essentials and compete effectively on line, or to refine their current practices and make their website – which should be at the heart of online recruitment – work more efficiently.
Building in-house skills in this way offers a cost-effective digital marketing solution – and you can save 30 per cent by booking before the early bird deadlines.
Which course do we need?
The Digital Marketing Bootcamp
The Digital Marketing Bootcamp will give marketing staff all the practical digital knowledge they need for your business to compete effectively online across websites and social media. This course is for beginners, including staff new to social media or digital marketing roles and those who are tasked with updating the website.
This course is for complete beginners or those who want to build on a basic knowledge of Google Analytics, CMS management, keywords, social media, content writing and how to write the perfect title.
The two-day intensive sessions combine practical knowledge as well as theory and planning, supporting staff to plan and embed digital change in the context of their workplace and giving them the tools to start boosting their centre's competitiveness as soon as they return to their desks.
- Thursday 7 - Friday 8 June 2018: early bird until Friday 27 April 2018 (London)
- Thursday 10 - Friday 11 January 2019: early bird until Friday 30 November 2018 (venue tbc)
The Digital Marketing Webcamp
The Digital Marketing Webcamp is for staff with some digital marketing knowledge in centres which want to maximise their website's potential as a sales and development tool.
The website is the home of your brand, where you launch courses and get insights into what your customers are seeking. This course covers: maintaining, developing and growing your website; content writing; integrating content writing with your centre's work; planning and project managing website redevelopment; and priorities for website redevelopment.
- Thursday 27 - Friday 28 September 2018: early bird until Friday 17 August 2018 (London)
- Thursday 13 - Friday 14 December 2018 early bird until Friday 2 November 2018 (London)
The camps are run by English UK with the British Council and open to all accredited UK ELT centres. The two day course costs £750 or just £525 if you book by the early bird deadline.