The UK continues to sustain a leading position within the global ELT market, but in 2015 experienced a second consecutive year of decline. Early indications for 2016 suggest that end-of-year statistics will show this decline continuing into a third year.
It is with little doubt that the UK ELT sector is facing an increasingly challenging operating environment: intense competition from other destinations, unsympathetic visa polices, a weakening overall demand for learning English abroad, a seismic structural shift in the maturing global industry and a more demanding and ever-evolving student profile.
Early next month, an expert panel will consider how the UK ELT sector can best rise to meet the challenges it currently faces, and what the future holds for the world's oldest language learning destination.
Come along to the English UK Marketing Conference for an opening plenary on the changing face of the UK ELT sector in a global context. The panel, chaired by English UK Chief Executive Sarah Cooper, will explore and give colour to recent statistical research conducted by English UK and its insight partner, StudentMarketing.
Panellists include: Hannah Alexander-Wright, marketing and business development manager at the Language Centre, University of the Arts London; Leanne Linacre, director of LILA*; Stephan Roussounis, managing director of Stafford House International; Samuel Vetrak, founder and Director of StudentMarketing Ltd; and Michael Xuereb, chief executive officer of EC Group.
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