English UK is delighted to announce that the plenary speakers for February's marketing conference are Coffee Republic founder Sahar Hashemi and Linda Moir, who headed up the London 2012 front-of-house team.
"We think they're the perfect fit for the issues facing our industry – entrepreneurship, innovation and customer service are going to be the drivers for success in the increasingly competitive business environment faced by UK ELT," said Huan Japes, English UK's membership director.
The conference, on Friday 9 February at Bishopsgate in London, is aimed at all staff promoting, marketing and selling English language courses to study abroad agents and international students. An early bird booking rate with a 20 per cent discount is available until Monday 8 January.
Sahar founded the Coffee Republic chain with her brother, building it into 110 outlets and a £30m turnover before leaving to found a sugar-free sweet brand which she also later sold. She is now the co-chair of the Government's Scale Up taskforce.
She is giving a talk called Discover and Release Your Inner Entrepreneur. She will talk about building the chain from her kitchen table, to show how entrepreneurial activity is necessary in every business. She believes that by thinking like an entrepreneur, everyone has the capacity to innovate and find more effective ways of working.
Linda Moir was responsible for Virgin Atlantic's award-winning service and putting fun into flying when she was its director of in-flight services. Later, she headed the London 2012 Olympics front-of-house team which got 15,000 volunteer Games Makers to create one of the most successful Games in history.
She will talk about how great service organisations motivate their people to deliver not just a good service but a truly memorable one, talking about her working experiences and making the point that the Olympics "smashed the belief that British people can't deliver amazing service."
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