Marketing segmentation, targeting and differentiation
Thursday 13 August
The idea of dividing up your market into identifiable customer groups with distinct needs is critical to great strategic marketing, but how you did this in the past may no longer be fit for purpose.
As markets re-open erratically and future pipelines remain at best uncertain, we're going back to first principles to make sure you're connecting to that part of the market you consider to be yours and any alternative segments we can come up with.
Participants will revisit some old-school, pre-digital marketing theories, work collaboratively to see how these theories apply in a volatile, digital and unpredictable world before working in small groups or alone (live, online) to identify quick-win actions you'll be able to start applying the very next day.
About the trainer
||Richard Bradford is the MD of Disquiet Dog, the RAR recommended digital agency specialising in the education sector. The fast-growing team delivers a wide range of custom digital solutions which boost profitability and increase student recruitment.
This online training event is a half day session running from 14:00 to 17:00. Participants will receive a certificate from English UK at the end of the session.
Book a place
Book your place on English UK's Marketing segmentation, targeting and differentiation training with Richard Bradford. This session is £75 for English UK members and £120 for non-members.
To access the member discount, please enter your member number as the promotional code when booking.
View all upcoming English UK training + previous entry << >> next entry