How to future-proof your business
5 May 2016

English is one of the UK's most successful exports ever, but teaching English is an increasingly competitive international business and many English UK members are looking for creative ways to future-proof their businesses. As well as great teachers and facilities, you must know the market; be imaginative with your products; reach the new generation; and effectively manage change.

Business leaders and strategists, your fellow practitioners and peers, will share their knowledge and ideas to help you future proof your ELT centre at the English UK Annual Conference & AGM 2016.

First, expand your market knowledge with sessions on the newest English UK/ British Council English language market report, on the Gulf States, and analysis of English UK's latest student statistics report with tips from Samuel Vetrak, founder and CEO of StudentMarketing, on how to use the data and move your strategy forward.

Then Hannah Alexander-Wright, marketing and business development manager at the UAL Language Centre, will take us through their journey in product, business and partnership development as they position themselves as experts in English for Creative Purposes as a part of a future-proofing process for the institution.

Our digital age becomes more complex by the day, and high quality websites, social media streams, video galleries and a rich digital learning environment are now part of customers' expectations of a modern English language school. Michael Carrier, consultant for Cambridge English amongst others, will bring together some of the latest digital marketing trends to outline how you can delight your students and their sponsors, and recruit more of them.

You could even look beyond your borders with Malcolm Payton's lunchtime session on trans-national programmes, a session exploring remote English language teaching via online tutoring systems. 

And to help guide us through the whole process, Mark Lindsay, managing director at St Giles International, will discuss how to generate ideas for change, the guiding principles for positive change and the risks associated with change in his session on change management.


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