Quarterly intelligence - QUIC


Due to the Covid-19 pandemic, our quarterly student statistics scheme did not go ahead as planned in 2020. Instead, we delivered a modified edition and participants declared student week data retrospectively rather than at each quarter endThe result was a statistically robust single report for the full year as opposed to one report for each quarter. It is vital to have the detailed 2020 student data as it will enable us to monitor the recovery of the UK ELT sector and trends emerging from different source markets.

The 2021 edition of the QUIC scheme will also run a little differently to normal due to the continued uncertainty.

Last updated: 17 March 2021

Quarterly statistics for UK ELT

The industry's leading quarterly student statistics scheme, QUIC (the quarterly intelligence cohort), is open to all English UK member centres. 

At English UK we understand market insight is crucial for business success, and we are committed to supporting members by providing better and faster intelligence. Our optional QUIC scheme gives members robust tools to benchmark their centre's performance, identify opportunities, and to inform time-critical strategic marketing and business development decisions.

In 2020 137 English UK member centres provided data each quarter on behalf of 273 teaching centres.

Usually every quarter QUIC participants submit their student week data. In return, within eight weeks of quarter end, they receive a PDF report containing detailed analysis of source market share, age segmentation, course type and booking information. Each QUIC report is supplemented by Excel pivot tables, providing breakdowns on a regional, sectoral and provider type basis. This means they can see how their own performance rates relative to other similar institutions, in addition to the wider UK ELT industry. In 2020 the scheme ran a little differently. 

At English UK we also collate annual data from all our 350+ member centres in order to produce our annual student statistics report. We work with our insight partner, Bonard on both these initiatives. 

A true picture of the UK ELT sector

With over 50% of English UK members' total student weeks represented in the cohort, QUIC provides excellent market intelligence and a true picture of the UK ELT sector. It is valuable to all types of English UK member centre, whether a seasonal junior provider, FE college or HE institution. 

To ensure QUIC provides the most robust and relevant information possible, a dedicated research team at our insight partner, Bonard, sanitises, validates and analyses the data.

While the top-line executive summary is publicly available (see below), normally only QUIC participants receive the full PDF report with market analysis, infographics, commentary and the accompanying Excel datasheets.

QUIC executive summaries

Join QUIC for exclusive market insights

QUIC is open to all English UK member centres.

Ready within weeks after each quarter end, the 40+ page quarterly report is available to QUIC participants only and includes:

  • In-depth insight into more than 110 UK ELT source markets
  • Analysis of the buying process (eg via an agency v direct and individual v group bookings) for each market
  • Breakdown of adult and junior course types and much more
  • Historical comparisons to reveal long term trends
  • Comparative analysis across regions and programmes
  • Excel format pivot tables providing granular intelligence on sector, region and provider type
  • Cumulative data -  at the end of the year's cycle, the QUIC participants also receive the full annual results

Sign up is from January of each year. Normally the first set of quarterly data is submitted in early April and participants receive their quarter one report in May. However, due to the continued uncertainty, the 2021 edition of the QUIC scheme will also run a little differently to normal.

  • Contact Roz if you are interested in joining QUIC 2021 

What does it cost?

QUIC is designed as a breakeven activity. The usual subscription fee (1 January - 31 December data) is £275 +VAT.

The fee is payable within the first quarter. This fee is necessary to cover the cost of outsourcing analysis to market research and data specialists Bonard. 

Due to the unprecedented circumstances brought by the Covid-19 pandemic, a varient scheme ran in 2020 and likewise the scheme in 2021 will run a little differently to normal. 

Special rates for groups

The 2019 charge was £275 +VAT for the first centre and then an additional £55 +VAT for each subsequent centre. This was capped at £495 +VAT for the group. E.g. A group consisting of four member centres paid: £275 + (3*£55) = £440 +VAT.

What data do you need to provide each quarter?

Student weeks by source market, age group, course, whether their booking was as a group or individual, and direct or via an agent. Please download the example submission form and submission guidlines below for full details. 

Resources from software providers

Find out more about English UK's statistic initiatives

NOTE: QUIC is not the annual student weeks data submission, which all English UK member centres must complete at the beginning of the year. 

What do participants say about QUIC?

"We all need data to know what is happening in the industry.  This is the best source of data…[we use it to] see which markets we are not fully exploiting, and which markets we should be making more of an effort with."– Valeria Hennessy, International House Bristol

"It gives schools a significant insight to the countries who are sending students to the UK. A very valuable tool to have in your armoury to allow you to do intelligent and targeted marketing." - David Arrowsmith, inlingua Cheltenham.

"It is vital for understanding the bigger picture of UK ELT and as a planning tool." - Jane Dancaster,  Wimbledon School of English.