Quarterly intelligence - QUIC

2021 UPDATE: Due to the continued impact of Covid-19 on our sector, a modified edition of QUIC will run for 2021 at reduced subsciption rate. QUIC participants will declare their Q1, Q2 and Q3 2021 data in November and their Q4 data in January 2022. Participants will receive the aggregated Q1, Q2 and Q3 datasets in early February with a tutorial on how to use these effectively. The Q4 dataset and the full year pivot tables will be available later in February accompanied by a single report covering the full year and including historical comparisons. New research exploring the extent to which 'real' marketed online products have developed will be shared in March. 

Quarterly statistics for UK ELT

The industry's leading quarterly student statistics scheme, QUIC (quarterly intelligence cohort), is open to all English UK member centres. 

At English UK we understand market insight is crucial for business success, and we are committed to supporting members by providing better and faster intelligence. Our QUIC scheme gives members robust tools to: benchmark their centre's performance; identify opportunities; and inform time-critical strategic marketing and business development decisions.

Due to the pandemic, in 2020 the scheme ran a little differently, and a modified version of the scheme will also take place for 2021.  

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Join QUIC for exclusive market insights

QUIC is open to all English UK member centres. In 2020 137 member centres participated in the scheme, providing detailed student week data each quarter on behalf of 273 teaching centres.

In return participating members normally receive, at each quarter end, a report containing detailed analysis of source market share, age segmentation, course type and booking information. Each QUIC report is supplemented by Excel pivot table, providing breakdowns on a regional, sectoral and provider type. This means participants can see how their own performance rates relative to other similar institutions, in addition to the wider UK ELT sector.

Ready within eight weeks of each quarter end, the 40+ page report includes:

  • In-depth insight into more than 110 UK ELT source markets
  • Analysis of the buying process (eg via an agency v direct and individual v group bookings) for each market
  • Breakdown of adult and junior course types and much more, providing insight into the relative popularity of different product types in each market 
  • Historical comparisons to reveal long term trends
  • Comparative analysis across UK regions and programmes
  • Excel format pivot tables providing granular intelligence on sector, region and provider type
  • Timely cumulative data - at the end of the year's cycle, the QUIC participants also receive the cohort's full annual results

View a sample QUIC report - this is for illustrative purposes and contains 'dummy' data. Contact Roz McGill to request a sample pivot table.

What does it cost?

A varient of the scheme will run in 2021, at a reduced fee of £100 + VAT. This fee is necessary to cover the costs of outsourcing the analysis to our insight partner. The 'usual' annual subscription fee is £275 + VAT, with the fee payable within the first quarter of the year.

Special rates for groups

In 2021 the groups fee is £100 + VAT for the first accredited centre and then an additional £35 +VAT for each subsequent accreditation/ centre. For example, a group consisting of three member centres will pay: £100+(2x£35) = £170 +VAT. The group rates are capped at £240 +VAT for the group. 

What data do you need to provide each quarter?

Student weeks by source market, age group, course, whether their booking was as a group or individual, and direct or via an agent.

Example submission form and submission guidelines:

Sign up for new participants is from January of each year. The first set of quarterly data is submitted in early April and participants receive their quarter one report and aggregated data set in May. Due to the pandemic, the 2021 edition is running a little differently to normal and new participants can sign up to the scheme retrospectively. 
> To join QUIC 2021 complete the application form by 17 November 2021 (as subscription is on a rolling basis, QUIC 2020 participants do not need to complete this form)
Contact Roz McGill if you are interested in joining QUIC 2022. 
Resources from software providers:

A true picture of the UK ELT sector

With over 50% of English UK members' total student weeks represented in the cohort, QUIC provides excellent market intelligence and a true picture of the UK ELT sector. It is valuable to all types of member centres, whether a seasonal junior provider, a year-round provider, FE college or HE institution. 

To ensure QUIC provides the most robust and relevant information possible, a dedicated research team at our insight partner, BONARD, sanitises, validates and analyses the data.

While the top-line executive summary is publicly available (see below), only QUIC participants receive the full report with market analysis, infographics, commentary and the accompanying Excel pivot table datasheets.

QUIC executive summaries

Find out more about English UK's statistic initiatives

What do participants say about QUIC?

"We all need data to know what is happening in the industry.  This is the best source of data…[we use it to] see which markets we are not fully exploiting, and which markets we should be making more of an effort with."– Val Hennessy, International House Bristol

"It gives schools a significant insight to the countries who are sending students to the UK. A very valuable tool to have in your armoury to allow you to do intelligent and targeted marketing." - David Arrowsmith, inlingua Cheltenham.

"It is vital for understanding the bigger picture of UK ELT and as a planning tool." - Jane Dancaster,  Wimbledon School of English.