We provide members with in-depth analysis of the UK ELT industry's source markets to help them make informed business decisions based on rigorous data. We work with BONARD as our market intelligence and insight partner.
To support our members with robust and sophisticated market intelligence, we produce an annual report looking at trends in UK ELT by student weeks, numbers and world source markets. All English UK members submit their data annually.
The annual student statistics report is usually published in May, coinciding with the annual members' conference. An executive summary of the report is available publicly.
After all eight major English language teaching destinations have released their annual statistics, an addendum is created. This global ELT overview presents the UK's student weeks and student numbers in a global context.
Quarterly Intelligence Cohort (QUIC) provides in-depth analysis of the UK ELT industry's source markets on a quarterly basis. Participation is open to English UK members only and is optional. Whilst an executive summary is available to all members (see below), the full report and Excel datasets are exclusive to QUIC participants
This industry-leading initiative introduces features not available in the annual statistics report. It gathers much more detailed data on student weeks by 110+ source markets. The market insights are more frequent and granular with breakdowns by age, course types, booking source and booking type.
English UK and the British Council collaborate on joint research initiatives to provide support for accredited UK ELT institutions in recruiting students from key overseas markets. These reports include background context; stakeholder opinions on student recruitment potential; and implications for sales and marketing strategies and capacity planning. They are designed to be practical 'how to guides' to help members start working, or work more effectively, in the target source market(s).
This report represents the industry's first effort to document the UK's online English language course offering. To provide this new intelligence, English UK commissioned BONARD to undertake a supplementary survey of its members who took part in QUIC in 2021.
The data collected provides insight on how much this type of product has been developed as a result of the pandemic (i.e. 'emergency remote teaching') and what part of the offer is 'standalone'. (Standalone online English language courses are not normally declared in student statistics requested by English UK.)