Showcasing UK education to the Middle East and North Africa region
30 January 2019

GREAT Village

English UK will have a high profile at ICEF Dubai next month, promoting the UK education offer to student recruitment agents from the Middle East, Africa, South Asia and Turkey. Will you be there?

Agents, join our seminar 'UK ELT: a briefing on the latest statistics and safeguarding 101' on Monday evening, find English UK at table 1 and visit our Education is GREAT village. There will be more than 40 UK organisations at this regional international education forum, as well as a prominent English UK display to promote UK ELT to the world and, as the event's gold sponsor, Education is GREAT branding throughout.

English UK members, we have a pre-event briefing focussed on practical tips and insights into marketing ELT in the Middle East. All UK educators at the event will be able to raise their profile by displaying the Education is GREAT table-top item, which the English UK team will bring to your table. This is a great way to enhance the UK's visibility and for you to connect with this globally recognised UK Government brand.

Don't forget that English UK produce and commission reports into specific important or emerging overseas ELT markets, offering historical context, data and cultural insights. Visit the member area of the website to download the Gulf reports.

UK ELT: a briefing for agents on the latest statistics and safeguarding 101

Monday 11 February, 18:15 - 19:00
Level 1, Room 1

Our seminar is open to all student recruitment agents interested in developing their knowledge of the UK English language teaching (ELT) sector.

Join Jodie Gray, English UK's director of strategic development, for a session highlighting the latest findings of the association's annual and quarterly statistics schemes. Jodie will also give a briefing on how the UK safeguards young learners while they are in the country. All the data points to the ever-growing number of juniors studying English in the UK. Therefore, it is more important than ever to be clear on how the UK's strict laws and regulations ensure the safety and well-being of these young students.

Operating effectively in the Middle East – An English language focus

Monday 11 February, 18:00 - 19:00
Level 1, Room 3

Immediately prior to the welcome reception, we are holding an exclusive English UK member-only briefing, run by Andy Buckland, English UK's Middle East consultant.

Andy will share his knowledge and expertise with members seeking to recruit English language students from the Middle East region. In addition to discussions around how English language centres can increase their presence in the Middle East, he will offer practical tips on how to approach marketing in this region. The briefing session will conclude with an examination of the cross-cultural communication challenges schools face on a day-to-day basis. Email Roz McGill to be added to the attendance list. 

Promoting UK ELT to the world - meet the UK's national association for ELT

Tuesday 12 and Wednesday 13 February
Table 1

English UK is the national association of English language teaching providers in the UK. Come along and meet our English UK team to find out more about UK ELT, English UK's activities and events, and how to partner with us and our members, including the English UK partner agency scheme, located right next to the main refreshment and networking area. 

Who can I meet? Jodie GrayRoz McGill and Andy Buckland

The Education is GREAT village

Tuesday 12 and Wednesday 13 February
Tables A1 - D2

The Education is GREAT village is a brilliant way to start meeting UK educators and discover more about learning in the UK or accessing UK education around the world. The village showcases eight English language providers, all of whom are members of English UK, the national ELT body.

Our village members:

And look out for the Education is GREAT sign to locate other UK education providers at ICEF Dubai.

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