English UK's Quarterly Intelligent Cohort (QUIC) scheme is celebrating its first birthday, with the final chance to sign up for this year on Monday 12 March 2018.
Almost 140 centres have joined this year's scheme so far this year, significantly up on 2017 and making it possible for even more detailed data and analysis to be provided to state and private sector members.
For just £250 a year plus VAT, QUIC members get comprehensive statistical reports on the UK ELT sector produced by our expert insight partner, StudentMarketing, within six weeks of each quarter's end. A short summary is available later to all English UK members.
The underlying data is provided by scheme members, which means it provides a real-time, representative picture of sending markets and how different regions and providers are faring.
Language centres, colleges and schools which joined QUIC when it started a year ago are delighted with the service and keen to recommend it to colleagues. Detail of the analysis available improves as membership numbers rise, giving everyone an even better marketing tool.
"Engineered for marketing"
Kevin McNally, director of Torquay International School, says: "It's far more comprehensive, far more targeted, engineered for marketing and I love the regionality. I look at it to see how our competitors are doing, to form the basis of my early provisional marketing plan to show where I should be going, and to review the success of that."
"I recommend anyone to join – the information is so thorough"
Another fan is Shoko Doherty of Celtic, who says: "I recommend anyone to join – the information is so thorough. You can see trends in the market, and compare how your own organisation is performing. It's really helpful to decide what marketing you should be doing, or reflect on what you could have done better or differently – it's really informed what I've done this year."
"Drill down and see data about regions, sectors and special interests,"
Richard Simpson, Director of ELTC at the University of Sheffield, says: "It gives us the ability to drill down and see data about regions, sectors and special interests," says Richard Simpson, Director of ELTC at the University of Sheffield.
"Getting your own data, and looking at the data from other people is really useful in terms of informing yourself about markets you want to target, or when looking for diversity."
"There are a couple of countries we're looking into as a result of this, with areas where we think we might do well. It's very cost-effective and I'd recommend it whole-heartedly."
"It's great value for money just based on the knowledge we gain about the sector"
Janette Donjon, Director of International Development at Sunderland College, agrees. "I have used the QUIC data to help us focus on key markets; this has meant a shift in our marketing plans and travel plans. I have used the data in my reports to the Exec to support decisions to enter certain markets, which is key for our sector.
"It's too early to say whether this has been successful but I certainly think it's great value for money just based on the knowledge we gain about the sector."
"We've used it to analyse all sorts of things"
Nicole Kennedy, Sales Director of Studio Cambridge, says her centre had been a member of QUIC's predecessor "but this new format, where the data is more broken down, has really been useful:
"We've used it to analyse all sorts of things – what we're doing right, what we're doing wrong, and to plan our marketing strategy for the year in terms of trips and advertising. And we've had some surprises looking at the regional data for the East of England. I'd definitely recommend it."
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