Turning a declining brand into an international success
Several years ago, London listings magazine Time Out looked more like Time Up – declining circulation, outdated delivery model and intense competition from free and paid for competitors.
Then, a bold strategy rescued the magazine and led the Time Out brand from strength to strength. The destination magazine increased revenues, became the go-to source for things to do in London and went international.
We are excited to have Tim Arthur, editor in chief and then chief executive during Time Out's critical changes, opening our 2020 Marketing Conference on Friday 7 February.
Tim will share his lessons from leading the Time Out brand to success and expansion, and his experience of using creativity and innovation to create brands people love. His success is built on relentless customer focus and a proven ability to adapt and change.
Tim has had a varied career. He led Virgin Money's marketing, brand, communications and customer experience as their creative director and was the chief executive of Cardboard Citizens, a charity supporting homeless people. He is also an author and has had over 20 plays produced.
Conference Producer Tom Weatherley said: "I'm really pleased to have a speaker of Tim's calibre and experience open the event. We are excited to see how his experience and approach can translate to the ELT sector. It will be a inspiring start to the one-day conference about how to attract students and agents to your language centre."
Last year's Marketing Conference received excellent feedback and we are looking forward to building on this in 2020. Caroline Karakatsani, of IH London, said: "The conference was structured around topics that are both relevant and current which meant that I came out of it feeling inspired and informed."
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