The China Roadshow

To ensure the safety and wellbeing of our community and delegates, we have decided to postpone the China Roadshow 2020. We hope to return to China in 2021.

Last updated: 29 September 2020

China Roadshow 2019 Beijing meetings 600x230

China Roadshow

2020 event postponed - we hope to return in 2021

The China Roadshow is an annual event that connects English UK members with a large number of quality agents in different Chinese cities.

It is the only specialist UK ELT business networking event in China, the top source market for the state sector and second largest overall for UK ELT.

The event not only connects agents with summer and winter ELT providers, but also helps improve agents' understanding of the UK, visas and immigration and learning English in the UK through specialist seminars. You can view some of the seminar slides below:


Prices and booking

English UK member package includes:

  • Six nights' accommodation
  • Marcom eSchedule PRO account to schedule one-to-one meetings
  • Welcome reception and farewell dinner
  • Refreshments and lunches during the agent workshops
  • A listing in the 'Learn English in the UK' booklet, circulation 100,000

Prices and dates for our next China Roadshow are yet to be confirmed. 

Please contact Siobhan Small if you have any questions.


The programme

The China Roadshow combines one-to-one business meetings with evening receptions, networking lunches and seminars.

To make the roadshow as smooth as possible, your meetings will be scheduled through Marcom eSchedule PRO, an advanced meeting scheduling tool.

You will be supported and assisted by English UK and the British Council throughout the roadshow to enhance your profile. There will also be an opportunity to receive insights into the Chinese market and trends.



Why promote your centre in China?

  • China was the second largest market for all UK ELT again in 2018 with an average stay of 4.3 weeks. It is one of the fastest-growing markets in the state sector and forth largest in the private sector again this year, after moving into the top five for the first time in 2016.
  • China is the undisputed top source market for the state sector with 108,907 student weeks, which surged by almost 20% in 2018.

What do members think?

"The quality of the agents...there were very few irrelevant meetings,and they were well-informed, engaged and already produce for the UK. It's always stimulating to go to China – the market seems to be developing at breakneck pace, and you come away bursting with ideas for new groups and products." - Nicole Kennedy, Studio Cambridge

"It is the best event for schools who want to recruit junior groups from China. We have formed a number of very productive partnerships relationships from the roadshow. It really was the second and third years where it has really 'borne fruit'." - Tregarran Percival, UKLC