Good statistics underpin good marketing plans, which is why English UK runs a core group of members who share detailed sales figures four times a year. The core marketing group runs for three years at a time, and the chance to join is up for grabs again until the end of February.

Industry-specific advice on networking, tips on using Twitter as a lead generator, and suggestions on how to raise service standards to beat your competition were among the highlights of English UK's annual marketing conference.

English UK, the organisation representing more than 470 fully-accredited English language teaching centres, has criticised an American-based exam body for not properly monitoring activities at a UK testing centre.

Almost 150 language centres and industry insiders braved the Tube strike in London to attend the launch of a new market report on Colombia.

Networking is a crucial marketing tool in the English language teaching sector: so what's your strategy? In Andy Lopata's session at the English UK Marketing Conference on Friday 7 February, he will be giving his advice on the best ways of using networking in the sector.