Most ELT centres think they are filling their websites with keywords and content which will attract students and agents to their courses.

But digital marketing specialist Richard Bradford, who runs our Bootcamp courses to support ELT centres, says that though the concepts are simple, not everyone is getting it right.

Alastair, a business expert, will be running a session exploring challenges in the ELT industry and innovative solution to them.

Get to know some of the wonderful people in our industry.

This week we talk to Daniel Zheng, the general manager of English UK partner agency Hope which is based in China. He set up his agency after working for the British Council in Shanghai.

What better way to relax after an English language class than to focus on your mind, body and spirit in some of the UK's most scenic locations?

Get to know some of the wonderful people in our industry. This week, we introduce you to Kate Clarke, a partner agent in Oman.