Training news
  • How to stop talking about yourself and start connecting with people
    23 January 2017

    In our daily interactions most of us know that the best way to engage with people is to focus on them, rather than just shout about how great we are.

    But when it comes to marketing, says award-winning copywriter and strategist Ruth Jamieson, this is something we all too often forget.

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  • What happens next will blow your mind: marketing to Generation Z and changing your organisation
    18 January 2017

    USPs are dead. Little of your polished marketing matters any more. It's time to kick the life-long habit of trying to sell your programmes, and focus instead on why anyone
    would want to buy them.

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  • The changing face of the UK ELT sector
    13 January 2017

    The UK sustains a leading position in the global ELT market, but how can the sector best rise to an increasingly challenging operating environment and what does the future hold for the world's oldest language learning destination?

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